Crunch? On Expensive gravel
Huttonian generally starts the day with a glance at the FT.Com page-monitoring his increasingly valueless collection of beautifully engraved share certificates. This mornings
carries the usual doom and gloom about the Pound falling further and the FTSE 100 a mass of red-not a single blue this morning. With financiers wringing hands, jumping out of windows or just going on sick leave and with the man on the Clapham Omnibus/flexibus looking for room under his mattress for his remaining savings who on earth does Land Rover hope will buy their latest, top of the range Range Rover as advertised on their web page? A hedge against inflation? An alternative investment? Or an ill timed jest by their marketing department.
Take your pick
Although I have to say there are a number of newish Range Rovers evident around here although I get the impression that the drivers are shabbier than they used to be. So some sacrifices are being made-belts abandoned rather than tightened perhaps?
Just revisiting that page I see that the posh ad for the Chelsea Tractors has gone.
Instead Land Rover is advertising for 'financial experts' Must be a lot of those suddenly surplus to the City's requirements at the moment. To encourage new crew for a buoyant ship the ad ends with :
'The future’s never looked better'
(The image is of a Range Rover not often seen around here-but I have not been to the Fishwick Bypass recently so there could be one or two of these models parked outside the McMansions)
Labels: Credit Crunch, Landrover